I felt compelled to start a blog as I'm approaching (or perhaps already passed) the one-year mark of self-employment.
So, what in the hell do I do? I design, print and sell customized invitations and greetings- it's that simple. If you would've asked me the same question a year or two ago, you likely would've heard a weird, incoherent answer from a nervous “businessman.”
The nerves have calmed and the past twelve months have been amazing. Here's a quick run-down of some things that have happened:
- Hanging up the apron and leaving a lucrative career as a bus boy to focus on my growing business.
- Took a 33-day working vacation to Argentina. A lot of work didn't get completed, but it was a very important learning experience in many ways.
- Traveled to Argentina for another two months (a lot of work was accomplished this time).
- Bottle fed an adult tiger
- Months of intense project management to prepare for the launch of a new and improved cardcandy.com.

So, how did I get started? My first business attempt/idea wasn't a success. My first idea was to start a running/fitness website, I designed a logo and that was about it. I also repaired and sold Xbox360's on Craiglist for a while...pretty cool. Then, I tried to sell strange bird paintings on Etsy...0 sales. Oh well.
My mom who runs the successful Simple Beauty Veils on Etsy suggested that I should start designing wedding invitations. Even though I knew nothing about wedding invitations, I decided to give it a shot because I didn't feel like returning to any previous business ideas or working day labor again.
I got my first sale after about one month- it was a Thank You Card with an owl illustration on it. I was so excited that had made my first sale ($9.99) that I went straight to the store and bought two Four Loko's. If you've ever had the original Four Loko (now off the market) you won't find it unusual when I say I woke up on the bathroom floor the next morning.
I'm not sure if you would call it a proper celebration, but I know the rush from that first sale triggered something inside of me and I knew that this was the direction I was going to take my life in.
I modeled my Etsy shop after a seller named "GoodFrau", I believe she is still designing and selling. Being a typography nerd, I started designing save the date cards that people were responding to. After a few months, I blew myself away by being able to pay my rent with my little Etsy shop. I continued to research and design and print and sell and answer emails and etc. . . while splitting time between busing tables and dating women.
Fast forward a bit to when I barely had time to keep up with all of the work I had to do. Mix that in with cleaning up broken glass, greasy spoons and half eaten barbecue plates and I wasn't a happy camper. I left the restaurant industry and went full steam ahead into my passion, my budding design business. Within four months of going solo, I was running my Etsy shop along with a standalone website at cardcandy.com.
It feels unbelievable to think about how my business has grown and where it has taken me (physically and mentally) in the past two years. Now, I am on the verge of launching a new and improved website that will put my business in the lead pack of the wedding paper industry. By the way, if you're a graphic designer or photographer and would like more information on my new website leave a comment and I'll get back to you.
Life is interesting right now and I'd like to share it. I'll be using this blog to talk about life. I don't know if anybody will even read it! Enjoy yourself.
Cheers,
Reginald
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